The Creative Hobos
Our goal:
To work with as many great people, agencies and brands on our way as possible. Our concept: The Creative Hobos – a traveling creative team offering our brains and hands to agencies along the way in exchange for food and a place to stay.
We created a look and a website, wrote about 1 million emails to ECDs around Europe, jumped on a train and haven’t looked back since.
We travelled to:
Berlin, Lisbon, Madrid, Rome, Milan, Paris, Brussels (and later London, Amsterdam, Johannesburg, Cape Town and Dubai through the Ogilvy network).
We worked with:
Jung Von Matt, Scholz & Friends, BBDO, FCB, Grey, Torke CC, ComeOn, We Factory, Facebook, Ogilvy and Social.Lab.
With brands like: DHL, Microsoft, Acción contra el hambre, Nespresso, American Express, Dove, Philips, Ford, UNHCR, IKEA, KFC, Nescafé, Coca-Cola and Volkswagen.
We learned:
To easily adapt to new teams and markets.
To build trust with new clients.
To grow the balls to present your half-a-day ideas to some of the world’s best ECDs.
To have fun (and beer).
To find truly universal insights. Because we’re all more alike than we think.
To face a world filled with problems. And to believe that creativity has the power to change them.
Have a look at the blog: thecreativehobos.com
and Instagram: instagram.com/thecreativehobos