
Chicken Confessions
KFC
CHICKEN CONFESSIONS
People have their own weird ways and habits when it comes to eating KFC. But that’s the good thing about KFC: It’s unpretentious, non-judgemental, eat-it-the-way-you-love-it finger lickin’ good chicken. No cutlery. No rules.
A brand campaign for digital and social grabbing attention by dramatically portraying people’s most shameful chicken confessions in a series of Arabic and English films.
ROLE: concept, idea, SCRIPTS, media strategy

AS IF IT WAS HOMEMADE:

RIGHT BEFORE DINNER:

WHEN NOBODY IS WATCHING:

WITH A FORK AND KNIFE:
BEHIND YOUR GIRLFRIEND’S BACK:
SKIN FIRST:



AN INTEGRATED CAMPAIGN


SOCIAL SEQUENTIAL STORYTELLING

WEBSITE

OOH




MEDIAPLAN
