Shop smart.
With Klarna.

We all get seduced by the wrong product when we’re shopping; maybe it’s bigger than the one we already have, or newer, or shinier.
But that doesn’t mean it’s right for you. To get the British consumers to think twice before shopping with Klarna, we created a campaign
that delivers the message of responsible shopping in a fun and original way that felt true to the spirit of Klarna – the most distinctive and disruptive brand in the category by a country mile.

Oh and it was all thought, presented, produced and launched during lockdown in the UK.
Picked up by Campaign at the day of the launch.