We wanted to leverage one of the most immersive social formats, Facebook Canvas, to let our consumers dive deep into their Nespresso and learn about the superior quality and expertise of each of the Nespresso capsules. Letting them swipe, tilt and scroll their way closer to their favorite Nespresso blend.
We built the stories to match the format of Facebook Canvas by creating vertical storyboards, letting the story continue downwards in one seamless movement. Scroll your way through our storyboard right here: